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CEW announced the finalists of the 2021 Beauty Creator Awards on Tuesday with a virtual event hosted by Brooke Shields.

This year’s awards look a little different, starting with the name. Previously just called the Beauty Awards, the organization hoped to highlight the people behind the products, said Carlotta Jacobson, president of CEW. It also pared down categories from 46 to 29 by combining mass and prestige offerings to better reflect consumer shopping habits. All in all, CEW received more than 1, aciclovir crema en el embarazo 300 entries from 600-plus brands.

The event kicked off with introductions from Jacobson and Shields, followed by presentations of finalists, conversations with industry insiders and trend research, much of which reflected industry changes due to COVID-19. NielsenIQ reported on the return of the cosmetics and fragrance categories, with sales up 26.3 percent in the last three months and up 6.3 percent in the last year.

At-home wellness was at the forefront of the conversation with sales of facial skin appliances up 32.6 percent the past year, according to NielsenIQ, and major growth in searches for vitamins, supplements and sun care products. Top hair care trends included searches for biotin, olive oil and collagen, according to Spate.

The event also focused on the importance of sustainability within the beauty industry, as NielsenIQ reported that 43 percent of consumers are willing to pay more for recyclable packaging. Jill Scalamandre, CEW chairwoman and president of BareMinerals and Buxom, spoke with Frank Voelkl, principal perfumer at Firmenich, about the company’s efforts to sustainably harvest ingredients.

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